Roque Rodriguez - Design + Video
Trying to get butts in those seat!
The "I Heart Film" campaign was developed and designed to communicate the non-profit organization’s mission to showcase first-run films that would otherwise be relegated to the home market due to major theater chains’ policy of avoiding films that aren't mass market hits.
The theme for the 2016 Fresno Film Festival was chosen to showcase what the organization was doing for the film community in Fresno. Partnering with a local agency and photographer to develop the creation of visual assets, I art directed the development of all promotional materials for the event.
Using assets from the film distributers and our volunteer copy writers, monthly handbills were created to promote our monthly screenings.