Roque Rodriguez - Design + Video

video

Swedes

These videos were done for Dumb Drum, a blog that I created as an outlet to talk about my passion for movies. A few years later I hatched a plan to help grow the film community in my hometown of Fresno and, inspired by the Michel Gondry film BE KIND REWIND, I made my first sweded film. Soon after I was approached by a local art gallery to create the first film festival dedicated to sweded films. And just like that, Swede Fest was born in 2008.

I built a team of other local film-loving creatives and have since organized 18 festivals in Fresno, creating sweded films for each. Using lots of imagination, cardboard, duct tape and very few dollars, I decided to take on the challenge of recreating Hollywood blockbuster trailers to up the Swede Fest ante. Since then, the Internet gods have smiled upon us as we've racked up over 14.5 million views and had some of our videos spread all around the world—we've even heard rumor of our videos ending up on Korean news broadcasts.

Closer here to home, the videos have been featured on national television here in the U.S. on shows such as GOOD MORNING AMERICA and INSIDE EDITION. National Public Radio's MORNING EDITION did a story on Swede Fest to talk about the impact of the all-ages film festival and the swedes we showcase at the event. 

If you watched all those videos up there and thought “That looks like fun, I wonder how it all comes together?” well wonder no more! Here is a behind-the-scenes video of our AGE OF ULTRON video so take a few minutes and dive right into production of a sweded film!

Higher Education Videos

Part of a 4 member marketing team for California Health Sciences University which consists of 2 colleges: College of Pharmacy & College of Osteopathic Medicine. Working hand in hand with our various stakeholders I have been producing the entirety of our video output, overseeing production from inception to final output.

Product Videos

In my years working at Duncan Enterprises, I have produced a multitude of videos to support all of our various product lines. From ceramics to cosmetic lines to arts & crafts products, I've pretty much worked on it all. From ideation with the brand managers & social media strategist to scripting and storyboarding all the way to delivery of the final assets for use among our various social media channels, I've seen the production of these videos from the very beginning to the very end. In some cases I've worked hand in hand with outside social media influencers to make sure we optimize the content we receive to ensure top quality output.