California Health Sciences University
In 2020, California Health Sciences University welcomed its first cohort to the Osteopathic Medical School and took its first step towards improving the health outcomes for all residents of the Central Valley. As the first medical school in Central California, CHSU-COM, along with the original College Of Pharmacy that opened in 2012, have taken strides towards their mission to help our community receive better healthcare by educating the next generation of providers and enhance services for generations to come. Having grown up in a rural community here in the Valley, their mission resonated with my own desire to help improve the small towns that sometimes seem forgotten and make sure that people don’t forget about the smaller communities, the backbone of the agricultural mecca that is this Valley.
As part of the small (but mighty) Marketing team at CHSU, I’m tasked to produce copious amounts of both design work and video production. From brochures, flyers, business cards, large format signage, print ready ads, social media assets and digital banner ads on the design side all the way to producing reoccurring video series for our digital platforms, handling everything from the ideation of a video concept all the way to uploading the final video to our various media platforms.
College of Osteopathic Medicine Seal
Getting tasked to develop the seal for the brand new College of Osteopathic Medicine (COM) was a big responsibility as this would be representing the future of health care providers from the Central Valley. As such, I took great care to work with the Dean of the COM as well as the stakeholders for CHSU as a whole. Distilling our mission and values into a seal was a arduous task but eventually I believe that I created something that aesthetically pleasing and timeless, something that the future doctors that come out of here will be proud to wear on their white coats as they administer care to members of our community.
10 Years Campaign
To celebrate the 10 Year Anniversary of CHSU in 2022, a campaign was developed to help spread awareness for the university. The video above was the kick-off and the branding developed was used throughout the year on various other assets and promotional items.
Their Future is Your Future Campaign
As part of our Giving Tuesday push, this campaign was create to help drive awareness and donations for student scholarships at CHSU. Various social media assets were created using actual students in the photography.
College of Osteopathic Medicine
Here are some various materials design to help promote the Valley’s newest medical school including brochures, signage, business cards and more. Besides design work, I’ve also produced a multitude of videos to promote the college and it’s faculty & staff to further connect with prospective students & faculty.